How Automotive Agencies Use AdShot Pro for Local Dealer Audits
How Automotive Agencies Use AdShot Pro for Local Dealer Audits
In the automotive world, the "Tier 3" (Local Dealer) level is where the actual sales happen. National brands might have 2,000+ local dealers, each running their own specific offers, finance rates, and lease deals.
For an automotive agency, auditing this "Localization Jungle" is a massive task. Manual verification is simply not an option at this scale.
The Localization Challenge
A dealer in Miami is running a different APR than a dealer in Seattle. If the Seattle ad shows up in Miami, the dealer is in breach of their compliance agreement.
How AdShot Pro Automates the "Dealer Audit"
1. Geo-Specific Proxy Verification
To see the ads a local user sees, you need to "be" local. AdShot Pro allows you to use proxies for specific cities. Our engine visits the publisher "as a local," ensuring that the ad being served is indeed the correct local dealer creative.
2. Batch Creative Injection for Co-op Compliance
Many manufacturers provide "Co-op funds" to dealers, provided the ads meet strict branding guidelines. Agencies use AdShot Pro to inject the manufacturer-approved creative into the local publisher's site, providing proof to the brand that the local dealer is compliant.
3. High-Volume Inventory Sync
Lease deals change monthly. On the 1st of every month, thousands of ads must be updated. Agencies use our batch processing to sweep all dealer URLs on Day 1, ensuring every local dealer has their latest offers live.
Building Dealer Trust
Automotive agencies that provide "Live View" reports to their dealers have much higher retention rates. It proves to the dealer that their marketing dollars are actually working in their specific town.
Managing an auto account? Scale your dealer audits with AdShot Pro.
Written by the AdShot Pro Editorial Team
Our team consists of veteran AdOps professionals and software engineers dedicated to bringing transparency and automation to the digital advertising ecosystem. We've processed millions of placements and saved agencies thousands of hours.
Related Posts
Ad Verification for the Fast Food & QSR Industry
Quick Service Restaurants (QSR) move fast. Learn how to verify city-specific limited-time offers across thousands of local sites.
AdShot Pro Best Practices: Maximizing Your Throughput
Are you getting the most out of your automation? Here are our top best practices for maximizing throughput and accuracy with AdShot Pro.