Beyond Screenshots: Automating the Entire Proof-of-Execution Workflow

Ask any AdOps professional what their least favorite part of the job is, and "Proof of Execution" (PoE) will likely be at the top of the list. Traditionally, PoE has been a manual, fragmented process. But in 2025, it's evolving into a fully automated data workflow.

The Trap of "Just a Screenshot"

Many agencies think they've solved the problem by using a simple browser extension to snap a picture. But a screenshot by itself is "dumb data." It doesn't tell you the campaign ID, it isn't searchable, and it doesn't automatically end up in a client report.

The 4 Pillars of a Modern PoE Workflow

To truly automate your workflow, you need to go beyond the image.

1. Metadata Enrichment

Every screenshot should be tied to metadata:

• User-Agent: What device was used?
• Timestamp: Exactly when was the capture taken?
• Source URL: Where was it captured?
• Creative ID: Which specific asset was being verified?

AdShot Pro captures this data automatically, turning an image into a structured database record.

2. Automate the "Context"

An ad on a blank white page is useless for verification. You need to verify that it's surrounded by brand-safe content. AdShot Pro captures the full page, providing the necessary context to prove the environment was correct.

3. Structured Reporting (No more copy-pasting)

The most time-consuming part of PoE isn't taking the picture—it's putting it in an Excel file. Our system generates organized reports where the screenshots are already linked to the relevant URL and status.

4. Client Transparency

Instead of a giant ZIP file of images, modern agencies provide a clean, organized dashboard or spreadsheet. This transparency builds massive trust and makes renewals easier.

Why "Wait and Snap" is the Secret Sauce

Many sites load ads dynamically. If you take a screenshot the micro-second the page loads, the ad slot will be empty. AdShot Pro uses "Wait-to-Success" logic, monitoring scripts and network traffic to ensure the ad is actually rendered before capturing the image.

Conclusion

The agencies that will win the next few years are the ones that stop treating verification as a chore and start treating it as a data science.

Ready to upgrade your PoE workflow? Start your free trial today.