How to Use AdShot Pro for 'Brand Lift' Study Audits

A Brand Lift Study is one of the most powerful tools a marketer has to measure the psychological impact of a campaign. By surveying users who saw the ad vs. a control group, you can measure "Recall" and "Favorability."

But here is the catch: If the "Exposed" group saw an ad that was broken, obscured by a cookie banner, or in a non-compliant environment, your whole research study is biased.

1. Verifying the "Study Condition"

Before you spend $20k+ on a Nielsen or Kantar study, you need to know that your research creative is being served in the "Ideal State." AdShot Pro's Role: Use our engine to verify the study-specific creatives on the host publishers. Document that the ads were clear, un-obscured, and correctly localized.

2. Documenting the "Control" Environment

Similarly, you can use AdShot Pro to visit the sites where the "Control" group is being targeted. Confirm that they aren't seeing your competitor's ads in a way that could skew the results.

3. Building the "Case for Success"

When you present the final Brand Lift results to your stakeholders, include the verification reports. Showing that the 15% lift in "Brand Recall" came from high-quality, perfectly documented placements makes the research much more compelling.

Summary

Research is only as good as its data source. By ensuring your "Exposed" group is actually being exposed to a perfect creative environment, you protect the integrity of your most valuable marketing research.

Running a brand lift study? Secure your data with AdShot Pro.