Ad Verification for the Cannabis and CBD Industries
Ad Verification for the Cannabis and CBD Industries
Marketing for Cannabis and CBD is perhaps the most difficult task in modern AdOps. Regulations change city-to-city, platform-to-platform, and week-to-week. What is legal to advertise in California is a felony in other states.
For Cannabis brands and their agencies, Verification is a Legal Necessity.
1. The Disclaimer "Minefield"
Every state has different rules about:
- Font Size: How large the "21+" or "Warning" label must be.
- Specific Phrasing: Exactly what the health warning must say.
- Placement: Where the warning must appear relative to the creative.
2. Geo-Fencing is Non-Negotiable
You cannot afford for a Vermont-based dispensary ad to show up in a state where adult-use is illegal. AdShot Pro's Role: Use our City-Specific Proxies to verify that your geo-fencing is 100% accurate. Provide the documentation needed to prove to regulators that your ads only show where they are legally allowed.
3. Brand Safety for "Alternative" Industries
Cannabis brands don't want to be "Blacklisted" or associated with low-quality content. You want to ensure your high-end CBD brand is appearing on professional lifestyle and wellness blogs. AdShot Pro's Role: Our full-page captures allow you to audit the editorial context of your placements, ensuring you build a premium brand reputation.
4. High-Resolution Documentation for Banking
Many banks and payment processors are wary of the cannabis industry. Providing professional, automated verification reports can help prove that your business is operating with the highest level of compliance and transparency, making financial relationships smoother.
Summary
In a "Sensitive" industry, your documentation is your best friend. AdShot Pro gives Cannabis marketers the technical proof-of-execution needed to grow their brand safely and legally.
Marketing a cannabis brand? Secure your compliance with AdShot Pro.
Written by the AdShot Pro Editorial Team
Our team consists of veteran AdOps professionals and software engineers dedicated to bringing transparency and automation to the digital advertising ecosystem. We've processed millions of placements and saved agencies thousands of hours.
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