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How to Handle 'Infinite Scroll' Publishers in Your Audits

How to Handle 'Infinite Scroll' Publishers in Your Audits

Platforms like Reddit, Pinterest, and many modern news portals have moved to an "Infinite Scroll" model. As the user reaches the bottom, more content (and more ads) are loaded dynamically. For a traditional "Full Page" screenshot tool, this is a disaster—the page never actually "Ends."

Here’s how AdShot Pro solves the infinite scroll challenge.

The Problem: The "Never Ending" Page

If an automated tool tries to capture a "Full Height" screenshot of an infinite-scroll page, it might:

  • Timeout: As the page keeps growing indefinitely.
  • Crash: Due to memory overload from a 50,000-pixel-high image.
  • Miss the Ad: If the ad is in the "third scroll," a static snap will never see it.

AdShot Pro's "Viewport-Triggered" Capturing

1. Programmatic Scrolling

We don't just "jump" to the bottom. We simulate a natural user scroll. Our engine can be told to "Scroll down 3,000 pixels" or "Scroll until an ad-container matching X dimensions is found." This triggers the lazy-loading of the infinite feed exactly like a real user session.

2. Viewport-Relative Snapping

Instead of one giant, broken image, we take a crisp snapshot of the specific Viewport where the ad is currently centered. This provides a high-resolution, readable capture of the ad in context, without the overhead of an infinite page.

3. Stability Monitoring

Infinite scroll pages often move around as content "populates" above the user. AdShot Pro's Layout Stabilization logic waits for the feed to stop shifting before clicking the shutter, ensuring your ad isn't caught in mid-motion.

Summary

Infinite content shouldn't mean infinite headaches for your AdOps team. Trust a tool that understands modern, dynamic web behavior and provides clean, focused proof every time.

Auditing social feeds? Get clean infinite-scroll captures with AdShot Pro.

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Looking for more insights? Explore our Ultimate Guide to Ad Verification for a comprehensive deep dive into industry best practices.
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Written by the AdShot Pro Editorial Team

Our team consists of veteran AdOps professionals and software engineers dedicated to bringing transparency and automation to the digital advertising ecosystem. We've processed millions of placements and saved agencies thousands of hours.

How to Handle 'Infinite Scroll' Publishers in Your Audits | AdShot Pro Blog