Meta Ads Library vs. Live Site Verification: Why You Need Both

For social media marketers, the Meta Ads Library (formerly Facebook Ad Library) is a goldmine. It provides transparency into what ads are running, their reach, and their spend. But when it comes to formal Proof of Execution (PoE) for high-stakes clients, the Library alone is often insufficient.

Here is why you should complement the Ads Library with live site verification.

1. The "In-Store" Experience

The Meta Ads Library shows the ad in a sterile, list-like environment. It doesn't show how the ad looks inside the actual Facebook or Instagram feed, surrounded by user content, stories, and competing brands. The AdShot Pro Advantage: We capture the ad in its native environment, providing the "Real World" context that clients love to see in their QBRs.

2. Verification of Placement Quality

The Library won't tell you if your ad appeared next to brand-unsafe content or if the layout was shifted on a specific mobile device. Live verification allows you to audit the Environment, not just the Creative.

3. Discrepancy Detection

Sometimes, the Ads Library says an ad is "Active," but technical issues (like budget caps or bidding errors) might prevent it from actually serving to live users. Live verification provides the "Ground Truth" that the ad is indeed out there in the world.

4. Historical Documentation

Meta's library is dynamic; once an ad stops running, its entry might change or become harder to find. AdShot Pro provides an Immutable Archive of the ad as it appeared on a specific day, with a clear timestamp and geo-metadata.

Summary

The Meta Ads Library is for research; AdShot Pro is for proof. By using both, you provide your clients with a 360-degree view of their social campaign performance and compliance.

Audit your social campaigns. Try AdShot Pro's live capture engine.