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How to Handle 'Pop-under' Ads and Verification

How to Handle 'Pop-under' Ads and Verification

"Pop-under" ads (ads that open in a new window behind the current one) are some of the most elusive units on the web. They are often used for high-frequency campaigns or affiliate marketing. Because they are hidden from the user until the main window is closed, they present a major challenge for automated verification.

The Elusive nature of the Pop-under

Most "Standard" screenshot tools only capture the active tab. They have no visibility into other windows or background processes.

How AdShot Pro provides Visibility into the "Backstage"

1. Multi-Window Monitoring

AdShot Pro's browser engine doesn't just "Look" at the tab; it monitors the entire browser instance. When a script triggers a window.open() event, our system flags it.

2. Auto-Focus and Capture

When a pop-under is detected, our engine can be configured to "Focus" on the new window, clear any local cookie banners, and snap the high-resolution proof before the session ends.

3. Verification of "Exit Intention"

Pop-unders are often triggered by a user's intent to leave a site. AdShot Pro can simulate these exit events (like moving the cursor outside the viewport) to ensure the pop-under is actually firing as contracted.

Building Transparency in "Grey" Ad Formats

Pop-under campaigns are often subject to "Ad-Blocker" interference. Use AdShot Pro to prove to your clients that their pop-under creative is indeed loading and active, even on sites with complex anti-popup scripts.

Summary

Don't let your ads hide in the background. Use a verification engine that sees everything happening in the browser, not just the front-and-center.

Auditing complex ad-windows? Get full visibility with AdShot Pro.

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Looking for more insights? Explore our Ultimate Guide to Ad Verification for a comprehensive deep dive into industry best practices.
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Written by the AdShot Pro Editorial Team

Our team consists of veteran AdOps professionals and software engineers dedicated to bringing transparency and automation to the digital advertising ecosystem. We've processed millions of placements and saved agencies thousands of hours.