Ad Verification for Real Estate: Handling Regional Disclosures

In real estate advertising, a missing license number or a forgotten EHO (Equal Housing Opportunity) logo isn't just an oversight—it's a liability. With strict state-by-state regulations, agencies managing multi-region real estate campaigns face a unique set of challenges.

The Complexity of Real Estate Compliance

Unlike general e-commerce ads, real estate ads often require:

• State-Specific Disclosures: Different states have different requirements for what must appear on the creative.
• Brokerage Information: Ads must clearly state the name of the licensed brokerage.
• Hyper-Local Targeting: Verifying that the right ad is appearing in the right zip code.

The Challenge of Manual Auditing

For a national real estate portal or a large brokerage, manual auditing is nearly impossible. A campaign might have 200 variations of a creative across 50 states. Checking each one for the correct state license number manually is a guaranteed way to miss something.

How AdShot Pro Streamlines Real Estate Audits

AdShot Pro provides the technical tools needed to ensure every real estate ad is compliant, no matter the scale.

1. Batch Creative Injection

You can upload your state-specific creatives and use AdShot Pro to "inject" them into the target publishers. This allows you to see exactly how the brokerage info and disclosures will look on the live site.

2. High-Resolution Documentation

Small print matters. AdShot Pro captures high-resolution, full-page screenshots so that even the smallest license number remains legible for your legal audit trail.

3. Automated Cookie Handling

Many real estate publishers (Zillow, Redfin, local MLS sites) have complex cookie banners. AdShot Pro bypasses these automatically, ensuring your verification capture isn't obscured by a "Sign Up for Alerts" pop-up.

Building a Bulletproof Audit Trail

In the event of a regulatory inquiry, "we meant to include the license number" is not a valid defense. You need proof.

AdShot Pro stores every capture with:

• Timestamped proof of execution.
• The exact URL where the ad appeared.
• A clean, un-obscured view of the creative in context.

Conclusion

Real estate agencies that scale through automation are the ones that survive regulatory scrutiny. Don't leave your compliance to chance.

Manage a real estate campaign? See how AdShot Pro can help.