The Marketer's Guide to Verifying 'Interstitial' and Overlay Ads

Interstitial ads (those that cover the whole screen between pages) and "Overlay" units are the heavy hitters of the digital world. They guarantee 100% viewability, but they are also the most technically fragile placements. If they don't load correctly, or if the "Close" button is hidden, the user experience suffers and the brand appears intrusive.

The Challenge of the "Pop-Up"

Interstitials often trigger based on a "User Click" or a "Time on Page" event. Simple screenshot tools usually miss them because they only capture the initial state of the page.

How AdShot Pro masters Interstitial Audits

1. Triggered Execution

Our engine can be programmed to wait X seconds or simulate a "Click" on a specific element to trigger the interstitial. This allows you to verify that the ad appears exactly when it's supposed to.

2. Z-Index and "Close" Button Audit

A non-closing interstitial is a brand safety disaster. We capture the ad in its full overlay state, allowing your team to verify that the "X" (Close) button is visible, clickable, and appropriately sized for mobile devices.

3. Full-Screen Immersion

Interstitials are about impact. We capture the ad at full resolution, showing the "Background Dimming" and all rich-media elements, providing the proof of "Premium Immersion" that high-paying clients expect.

Building Compliance for High-Impact Units

Google has strict rules about "Intrusive Interstitials." Agencies use AdShot Pro to verify that their high-impact ads are compliant with these standards, ensuring the publisher isn't hurting the site's SEO ranking.

Summary

High-impact shouldn't mean high-risk. Use AdShot Pro to ensure your interstitials are always beautiful, functional, and compliant.

Managing high-impact units? Audit your overlays with AdShot Pro.