The Importance of 'Viewport Heatmaps' in Ad Verification

A screenshot tells you if the ad is on the page. But Viewport Metadata tells you if the user actually saw it without scrolling. In AdOps, "Above the Fold" is the most expensive real estate for a reason.

Here is why you should include viewport data in your verification reports.

1. Proving "Above the Fold" status

If you paid for a "Top Banner," you want proof that it’s visible the second the page loads. AdShot Pro's Role: We provide the "Initial State" snapshot. This proves to the client that their ad was in the "Primary Eye Line" (the top 800 pixels) without any user interaction required.

2. Analyzing "Ad Clutter"

If your ad is one of five banners in the viewport, its value drops. AdShot Pro's Role: Use our full-viewport captures to see the "Ad Density" of the page. Use this data to negotiate better rates with publishers who are overcrowding their pages with too many "Sticky" units.

3. Optimizing for "Mobile Eye Lines"

On a phone, the "Fold" is much higher. AdShot Pro's Role: We simulate specific mobile viewports to show you exactly how much of your ad is visible before the first scroll. This data is invaluable for creative teams designing high-impact mobile banners.

Summary

Don't just provide a picture; provide a Perspective. AdShot Pro's viewport-aware captures give you the data needed to prove your campaign is truly "High-Viewability."

Measuring viewability? Support your data with AdShot Pro.